Online Colleges

17 Best Online Digital Marketing Degrees of 2026

The University of Alabama at Birmingham is the strongest overall pick for a research-backed digital marketing degree, Western Governors University suits students who want a competency-based pace and flat tuition, and Wilmington University is best for working adults who need flexible terms. Decide whether you want a traditional campus-backed program, a self-paced model or maximum scheduling flexibility, then confirm accreditation and total cost.

Our top 3 picks

Independent picks from our 2026 ranking. No paid placements.

See all 17 ranked
Advertiser disclosure RaveReviews may earn a commission from links on this page. That never influences our scores or rankings. How we make money.
The RaveReviews AlgorithmSources, weights and method

How the score works

We collect published rankings in this category, normalize each placement to a 0–100 scale, weight the sources by category fit and recency, and average only the lists where a provider appears. The result is divided by 10 and rounded to one decimal.

  1. 01Collect the source rankings.
  2. 02Normalize every position.
  3. 03Weight the sources.
  4. 04Calculate the RaveReviews Algorithm score.

Scoring factors

  • Source normalization40%
  • Specialist rankings30%
  • Publisher rankings20%
  • RaveReviews Algorithm score10%
Read the full methodology
The ranking at a glanceScores, chart and shortlist shape

Score curve

How the top 10 scores fall from first to tenth.

#1#5#10

Top scores

The first five, scored out of 10.

01
University of Alabama at Birmingham
10.0
02
Western Governors University
10.0
03
Wilmington University
9.3
04
Regent University
8.9
05
Arkansas State University
7.9

What you need to know before you choose.

Compare online digital marketing programs by total cost, pace and whether the curriculum covers analytics, SEO and paid media. Accreditation and transfer credit decide how portable the degree will be.

Check that the curriculum covers analytics, SEO, paid media and content strategy rather than general marketing theory. Ask whether the program includes portfolio work or a real client project, which matters more to employers than the degree title alone. Confirm transfer credit and total tuition before enrolling.

What the research says.

This shortlist is built from published rankings, not a single editor's opinion. Here is the evidence behind the score.

17options reviewed
6.3average score
10.0top score
2authority sources

Education is the most powerful weapon which you can use to change the world.

Nelson MandelaFormer President of South Africa

Key insights

17options reviewed

Compared on value, features, ease, support and reputation.

5weighted ranking factors

The same published model across every category.

0paid placements

Compensation never changes a score or a rank.

Education options ranked

17 options, scored on value, features, ease of use, support and reputation.

01

University of Alabama at Birmingham

RecommendedBest overall
★★★★★10.0Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #1
02

Western Governors University

Top Strong pick
★★★★★10.0Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #1
03

Wilmington University

Top five
★★★★★9.3Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #2
04

Regent University

Top five
★★★★★8.9Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #2
05

Arkansas State University

Top five
★★★★★7.9Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #4
06

Lamar University

Strong pick
★★★★★7.1Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #5
07

Colorado Technical University

Strong pick
★★★★★6.7Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #4
08

Arizona State University

Strong pick
★★★★★6.5Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #3
09

University of the Southwest

Strong pick
★★★★★6.4Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #6
10

Purdue Global

Strong pick
★★★★★5.7Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #7
11

Oregon State University

Solid option
★★★★★5.6Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #5
12

Southern New Hampshire University

Solid option
★★★★★5.3Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #11
13

Liberty University

Solid option
★★★★★5.0Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #8
14

Mount Vernon Nazarene University

Solid option
★★★★★4.3Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #9
15

Concordia University-St. Paul

Solid option
★★★★★3.6Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • OnlineU: #10
16

Franklin University

Solid option
★★★★★3.3Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #7
17

Bellevue College

Solid option
★★★★★2.2Digital Marketing
  • Online Digital Marketing program
  • Regionally accredited
  • College Consensus: #8

UAB is a public research university and academic medical center, giving digital marketing students a large institution's course catalog and support services.

David KrugHead of Content, RaveReviews
Read the University of Alabama at Birmingham review
10.0RaveReviews Algorithm

Compare the top options

The details that matter most, in one view.

OfferUniversity of Alabama at BirminghamWestern Governors UniversityWilmington UniversityRegent University
RaveReviews Algorithm10.010.09.38.9
Best forDigital MarketingDigital MarketingDigital MarketingDigital Marketing
Price$22,562$8,658$12,870$11,850
HighlightOnline Digital Marketing programOnline Digital Marketing programOnline Digital Marketing programOnline Digital Marketing program

Showing the top 4 of 17 options. See every ranked option.

The questions buyers actually ask

Clear answers to the decisions that come after the shortlist.

What is the best choice in online digital marketing degrees?

If you want the short answer, start with University of Alabama at Birmingham. It earned a 10.0 out of 10 in our 2026 ranking, and it is the option we would shortlist first for digital marketing. That does not mean it is the right choice for every reader. It means it is the most defensible place to begin.

The ranking is a shortlist, not a finish line. The right option depends on the job you need done, the total cost after fees and the support you will actually use. Western Governors University is the stronger fit for digital marketing. Wilmington University is worth a close look for digital marketing. Start with the top pick, then compare the runner-up on the details that change your decision.

Most buyers do not need the longest feature list. They need a clear answer to a smaller question. What will this cost over a year? What happens when something goes wrong? Can I leave without a penalty? Those questions separate a good shortlist from a good decision.

How did we rank online digital marketing degrees?

We used the same five-factor model across this category. Source normalization at 40%, specialist rankings at 30%, publisher rankings at 20%, ravereviews algorithm score at 10%. The weights are published because a score without a method is just a vibe with a decimal point.

The process starts with the evidence a buyer can actually check. We review provider materials, published pricing, contract terms and the support model. Then we compare the details that tend to cause regret later. A low headline price does not count for much if the service fee, cancellation term or coverage limit undoes it.

We also separate popularity from quality. A brand can be everywhere and still be a poor fit for your situation. The ranking rewards fit, not advertising spend. That is why the top pick may not be the most famous name on the page.

What should you look for in online digital marketing degrees?

Start with the features that affect your actual use case. For University of Alabama at Birmingham, the relevant details include online digital marketing program, regionally accredited, onlineu: #1. Those are not decoration. They are the parts of the product that determine whether it works on a normal Tuesday, not just on the day you sign up.

Then look at the terms. Price is easy to compare. Contract length, service fees, cancellation rules, support hours and eligibility are harder. They are also where most of the real cost hides. Ask for the total annual cost, not the monthly teaser. Ask what happens if you need to cancel, move or change the plan.

Finally, check the track record. A provider that answers a sales call quickly may be slow when you need help. Read recent reviews, look for patterns and ask how disputes are handled. The best time to learn how a company behaves is before you depend on it.

How much do online digital marketing degrees cost?

University of Alabama at Birmingham starts at $22,562 /year. Western Governors University starts at $8,658 /year. Wilmington University starts at $12,870 /year. Those prices are a starting point, not a full budget. The final number depends on the plan, the contract, the add-ons and where you live.

Here is the part most shoppers miss. The cheapest monthly price is often the most expensive decision. A low rate with a long contract, a large service fee or a narrow coverage set can cost more than a higher headline price with clean terms. Compare the total cost over the period you expect to use the product.

Set a budget before you compare. Then decide which features are worth paying for. If you cannot explain why an upgrade matters to your actual use, it is probably not an upgrade. It is a sales feature.

What should you verify before you buy?

Verify the total cost, not the promotional price. Ask for the monthly cost after any introductory period ends. Ask about setup fees, service fees, cancellation fees and anything that changes when you add a user, a location or a feature. The number you see in an ad is rarely the number you will pay in month twelve.

Verify the terms that are easy to miss. Contract length, renewal rules, data practices and support hours matter more than most buyers expect. If the provider cannot explain them clearly before the sale, assume the answer will be harder to get afterward.

Verify the fit with your actual workflow. A demo can make any product look simple. A free trial or a short pilot can show you what the product feels like on a normal day. Use the trial to test the one feature you need most. That is a better use of time than touring every menu.

What should you do next?

Start with the top pick and read the full review. Then compare the runner-up on the three details that matter most to you. If you are still unsure, use the comparison table and the methodology on this page. The goal is not to keep researching forever. The goal is to make a decision you can explain.

Before you sign up, confirm the current price, the contract term and the cancellation policy directly with the provider. Prices change. Terms change. A ranking can point you in the right direction, but the final check has to happen at the source.

If this ranking helped you narrow the list, stop there. A shortlist of two or three good options is enough. The best decision is the one you can act on with confidence, not the one that keeps you in the research phase for another month.

Who wrote and reviewed this ranking

Every ranking has a named editor and a separate quality review before publication.

David Krug

David Krug

Head of Content

David leads the RaveReviews editorial team, turning research into clear comparisons and useful guides. He oversees content strategy, testing standards and the final read on every ranking.

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Annie Membreve

Annie Membreve

Head of Quality Control

Annie runs quality control at RaveReviews, checking sourcing, scoring and the details readers rely on. She reviews every ranking before publication and manages corrections.

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Frequently asked questions

Are online Digital Marketing degrees respected by employers?

Regionally accredited online degrees are generally treated the same as campus degrees. Recognition depends on the institution, program accreditation and your field.

How much does an online Digital Marketing degree cost?

Compare total program cost, fees, transfer credit and any residency requirements. The per-credit price is only one part of the budget.

Can I transfer credits?

Often, yes, but the amount varies. Ask for a transfer evaluation in writing before you enroll.