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These days, people are more health conscious than ever, closely watching their diets and exercise routines.

New Products, Better Results

The number of Americans taking dietary supplements is even higher among Americans 55 and older. Among that demographic, over 78% use a diet or nutritional supplement according to While that number is especially high, the percentage of Americans taking supplements is high among all age groups. Of those aged 18 to 34, 69% take supplements, as do 77% of those aged 35 to 54.

Even children and teenagers have gotten in on the supplements market, with 12% supplementing their diet with supplements.

According to a 2018 survey, 98% of the supplements people take are vitamins and minerals. Following that, 75% take multivitamins, 37% take vitamin D, and 34% take vitamin C.

In addition to supplements, home workout equipment makes up a large part of the market for health-related products. According to Allied Market Research, in 2019 the market for fitness equipment was valued at about $11.5 billion, with projections showing that number reaching a little more than $15 billion by 2027.

In this sector, cardio equipment drives sales over many other products, according to Allied Market Research. That includes treadmills, ellipticals, stationary bicycles, weightlifting machines, and strength-building machines.

The market for health-related products extends beyond just dietary supplements and exercise equipment, however. We’ll now take a closer look at some additional segments of the rapidly expanding market for health and wellness products.

Trends in Health and Wellness

Below are just a few of the additional trends within the health-related product industry.

Keto Diet

For many, the keto diet has become a quick and effective way to manage weight loss. To support those practicing the diet, hundreds if not thousands of different kinds of products and services have sprung up, such as Keto cookbooks, tracking apps, and even Keto supplements. There are even Keto meal delivery services. With products and services such as these, sticking to the diet is easier than ever.

Online Workout Resources

Doctor’s visits aren’t the only health care services delivered virtually these days, with many personal trainers and even entire fitness classes delivered entirely online. In the virtual space, you can find free workout resources to stay in shape on your own, or even work one-on-one with a personal trainer. If a class-based workout is more your style, you can also find classes in spin, yoga, and a broad range of other workout styles delivered entirely online.

Paleo Diet

Keto isn’t the only diet trend to revolutionize the market for health-related products. The popularity of the paleo diet has also given rise to a whole host of cookbooks and products, including baby food, delivering only lean meats, vegetables, fruits, and nuts — just what our ancestors ate. Another paleo-related product line is paleo-friendly protein powders with just the right amount of protein to support our diet and workout routines.

How to Choose the Best Health Products for You

Here’s a closer look at just a few of the many developments revolutionizing the health and wellness industry.

At-Home Workouts

Gyms closed when the COVID-19 pandemic swept across the U.S. This left many in search of home workout resources. This article gathers input from leading personal trainers from across the internet to give you everything you need to stay fit and in shape while also staying safe.

Best Keto Snacks

Just because you’re following the keto diet doesn’t mean you won’t get snacky from time to time. In response, keto snacks have been developed to satisfy those cravings without straying from the low-carb nature of the diet. From beef and pork snacks to chocolate snacks for those with a sweet tooth, there’s a keto snack for everyone.

Best Foods to Eat Before You Work Out

Exercise is an important part of a healthy lifestyle, but what’s even more important is maintaining a healthy diet. Eating the right foods not only supports proper bodily functions, it also keeps you performing at your peak while you exercise. This guide tells you what you need to know about energizing pre-workout foods, from poached chicken with brown rice and vegetables to cinnamon granola with yogurt and berries.

Frequently Asked Questions About Health

Still have questions about the market for health and wellness and how to find the best products for your purposes? These FAQ articles are here to help.

How to Count Macros for Weight Loss?

Consisting of carbs, proteins, and fats, macronutrients help you attain your fitness goals, including bulking up, slimming down, or just staying in shape. With this simple, easy-to-follow guide, getting the macronutrients you need in your diet is easier than ever.

What Are the Best Online Workout Tools and Resources?

Moving your workout online but worried about spending a bunch of money? Don’t worry, because there are loads of free exercise resources available online, especially for runners. This guide fills you in on 100 of the very best, such as a handy running app from Nike.

What Are Superfoods?

Superfoods are packed with nutrients, fiber, antioxidants, and phytochemicals. Best of all, they also come with fewer calories. What’s important to know is that superfoods support many important body functions, as well as a healthy immune system. For a complete picture of what superfoods are and how to get enough in your diet, follow this thorough and informative guide from RAVE Reviews.

What Are the Best Exercises and Workout Ideas to Stay Active?

If you’ve been working out on your own for a while, it can be difficult to keep things interesting and challenging, especially as your skills and abilities improve over time. To solve this problem, we did the searching so you don’t have to, gathering the best workout and exercise ideas from across the internet. All in one place, these resources will keep your home-based workouts fresh and new until we can all get back to the gym.

Are Pre-Workout Supplements Bad for You?

The supplements industry makes a lot of claims. How do we separate fact from fiction? One of your primary concerns about pre-workout supplements could be, are they bad for you? This article tells you what to look for and what to avoid in your pre-workout supplement, and why some products might be more or less effective for different individuals. By the end of the article, your concerns about pre-workout supplements will finally be put to rest.

What Should I Know About Pre-Workout Supplements?

Ready to pick a pre-workout supplement that’s right for you and your health and fitness goals? This thorough and informative article tells you what to expect from a pre-workout supplement — including improved muscular strength and endurance, as well as improved energy and mental focus. It also tells you which ingredients to look for and which to avoid.

How Long Does a Pre-Workout Supplement Last?

What role does timing play in getting the full effect of even the best pre-workout supplement, and once taken, how long do those effects last? While the answers to these questions are different for everyone, this article breaks down all the factors contributing to the effectiveness of a pre-workout supplement and how to get the most from your supplement every time you take it.

What Are the Most Active Cities and States in America?

Feel like you’re as active as they come? Wondering how your city ranks against other towns and regions of the country in terms of physical fitness and overall activity? This fun and informative guide breaks the results down into categories like which states are most diet conscious and which states are most body-conscious? Use this guide to find out how your city and state stack up against the competition.

How to Choose the Right Multivitamin?

Like any kind of supplement, those choosing the right multivitamin can be overwhelmed by choices. Nevertheless, using multivitamins is often the best way to get essential nutrients like vitamin C, magnesium, and B vitamins, all in one capsule.