Dyson Air Purifier Review

Dyson Air Purifier Review: Price, Features, and Overall Value

Most people are surprised to learn that inside air is often dirtier than outside air with an increased risk of airborne pathogens, dander, and dust–all of which can be removed by a good air purifier.

The Dyson Pure Cool Link Air Purifier brings the reliability that Dyson is known for to air purifiers. It’s quite expensive; depending on the model you’ll pay anywhere from $300 to $400 with some of the advanced models nearing a whopping $700.

But with this price you’re buying superior filtration power. The Dyson Pure Cool Link Air Purifier 99.97% of pollutants and allergens, and it comes in a sleek minimalistic design.

Key Point: In this Dyson Air Purifier Review, we explore the pros and cons of the model. Specifically, we’ll answer the question of whether it’s worth its surprisingly steep price tag.

The Vacuum King

More than likely, you have heard of Dyson in regard to their other products — I’m speaking of course of the innovative line of vacuum cleaners Dyson has been producing since the mid-1990s.

As the story goes, James Dyson bought a Hoover vacuum cleaner in 1974 and didn’t like how the machine lost suction and required you to change the bag inside, so he decided to create his own vacuum cleaner. This decision led to the development of the cyclone technology vacuum cleaner.

Since that machine was introduced some 20 years ago, Dyson has grown into a multi-billion dollar company that produces numerous products and employs over 12,000 people around the world.

The Dyson Cool Link Air Purifier debuted in 2016 and features the same sleek look that characterizes many Dyson products. When the product originally debuted, it was the first “smart technology” device produced by Dyson, meaning it was connected to the Dyson Link app, and had a smart feature enabling it to turn on if the air quality was poor.

The Cool Link Air Purifier comes in smaller and larger models, with the larger one mounted on a tower, measuring 41.5 inches. The smaller unit can be placed on a table top.  

One of the unique things about the Cool Link Air Purifier is that it is actually a fan mounted on top of a filtration system. You not only get filtration, but also good airflow through the machine and your home.

Air Filtration

This device utilizes industry standard filtration techniques, including True HEPA filters and an activated carbon filter. One of the upgrades the 2018 model offers is larger and thicker filters, meaning more effective filtration.

Dyson Air Purifier Review

The activated carbon filter is excellent for dealing with various airborne chemicals (VOCs) and gases. These filters can also prolong the life of your HEPA filter because they tend to remove larger particles from the air.

High-efficiency particulate air, or HEPA, filters are widely used today. They were developed during the second World War to help protect scientists and soldiers working on the development of the atomic bomb.

These filters are extremely effective and can remove up to 99.97% of fine particulates 0.3 microns or larger.

Dyson claims their filters can last up to a year, even if you run the machine for 12 hours a day, which is good news since a replacement pack runs about $80.

Coverage and Noise

Because the Cool Link is also a fan, it can move a tremendous amount of air around a medium-sized room — 77 gallons of air per second. It can also handle an area of about 1,600 square feet.

With 10 different speeds, you have options in terms of how much air flow you want. It can get loud at the highest level, but more than likely you won’t want or need it on that level in your bedroom.

One of the problems with the original model was that air only flowed out through the front of the device, which meant that your living space would become cold. The newest model now offers the ability to send the filtered air out the back of the machine.

Other Features

The device comes with a monitoring system that measures the air quality in your home. Using the Link App, the remote control, or the LCD panel, you can set the machine on auto so that it runs at different speeds for different lengths of time depending on the air quality in your home.

At $550, the Dyson Cool Link Air Purifier isn’t cheap, and the replacement filters are also expensive. But the design, versatility, and effectiveness of this machine make it an attractive air purifier that can help clear the air in your home.

Let’s take a deeper look at the pros and cons of this air purifier:


  • Rapidly purify airs in any room
  • Simple and elegant design
  • Allow users to control via a smartphone app
  • It’s easy to wipe off and clean


  • It makes loud noises when adjusted to the highest speed setting
  • Expensive
  • App and connectivity sometimes glitches

Because this is space-saving model, it is an ideal choice for people looking for a fan and air purifier to fit limited spaces.

People living in hot areas and are easily bothered by noise should not buy this device. You’ll have the urge to cool your space, making you switch to the highest fan speed, which will create loud noises.

Conclusion: While the Dyson Cool Link Air Purifier is likely not the most cost-efficient model on the market, its reliability and power make it one of the best. But is it worth the steep price tag? We think the $300 and $400 models are worth it, but the pricier options just seem to costly for what they offer.

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Chris Winn

Chris Winn is a freelance writer who works in the Minneapolis area, where he and his family are beholden to two cats and a dog.