As research showing the incredible health and wellness benefits of cannabidiol has started to pile up, a rapidly-expanding marketplace has grown alongside it, populated with dozens of companies eager to be the first place people turn when they discover the many ways CBD could improve their lives.
Rave Reviews has researched the 20 Best CBD Oil Products on the market, so you can make an informed choice when purchasing CBD.
The majority of these companies offer a number of different types of products, from tinctures to balms to capsules, in addition to varying levels of potency and a myriad of flavor or scent options. It can be a dizzying amount of information to process, which is why we’re here to break it down and simplify it as much as possible.
For the purposes of this piece, we’ll focus on the first 20 companies you’re likely to find when you search for CBD online. We’ll primarily discuss the tinctures each company offers, since this has proven to be one of the easiest and most popular ways for people to take CBD, though we’ll also let you know if they have any other products for sale.
All prices and other product details were pulled directly from the companies’ websites themselves, and were accurate as of the time of this publishing.
Of the 20 companies we researched, only one of them offered a solitary tincture product; the rest all sold different combinations of sizes, potencies, and flavors. 18 sold other CBD products in addition to their tinctures.
15 offered capsules, which is perhaps the simplest method of ingestion, though it offers considerably less flexibility in dosage. Almost half offered products intended for vaping, though the format of these products varied widely, from cartridges to oils to crystals intended for dabbing.
15 offered an assortment of topical products, including lip balms, lotions, and more, which are great for customers interested in focused pain relief.
About half also offered products specifically aimed at pets, the majority of which were just tinctures with a lower potency, intended to be dropped in the pet’s food or directly into its mouth.
As for the tinctures meant for humans, the most common bottle size is one fluid ounce, or 30 milliliters, containing about 500mg of CBD. The average cost of a bottle like this is a little over $100, though it goes up as you increase the potency.
The least expensive tinctures on the market have as little as 1mg of CBD per milliliter serving, while the most expensive ones offer as much as 150mg.
The cost per milligram of CBD ranged from as little as five cents to nearly a dollar, though the average cost was about $0.16. Bottles as large as 8 ounces and as small as 5ml are available.
Regardless of bottle size or CBD potency, just about every company out there is using a full spectrum hemp oil to make their products, which means you’re not just getting CBD; you’re also getting dozens of other cannabinoids found in the plant, all of which offer a variety of health benefits worth researching further if you’re interested.
There is a significant tradeoff for the additional cannabinoids in a full spectrum oil: the amount of CBD is often much less than the mg amount reported on the bottle. In fact, the actual amount of CBD can fluctuate quite significantly.
Therefore, there are a couple of companies (Kat’s Naturals being one) offering pure CBD isolate, which will be appealing to those customers requiring exact dosing to treat more substantial medical conditions.
As every person’s needs are different, we encourage you to explore your options, talk to a professional, and find out what’s best for you.
The majority of the companies we found position themselves as dietary supplements, with a visual and brand aesthetic most similar to what you might see in a vitamins store.
A few of them take a more “active lifestyle” approach, targeting athletes and others specifically seeking pain relief.
Overall, branding and aesthetics seem to be a secondary concern to the majority of the companies in the industry, as they choose to focus most heavily on the specifics of the products they offer and the benefits they can provide.
With that overview out of the way, let’s take a closer look at the top 20 companies in the industry, to see which one might be right for you.
To rank these companies from best to work, we looked at four categories:
- Value: how do their prices compare to the average?
- Concentration: do they offer a wide variety of potencies, for customers with different kinds of needs?
- User Experience: how easy is it to navigate their website and find the information you need? How is their branding? Do they provide helpful educational information for customers who might be new to CBD? Do they offer a risk-free warranty?
- Quality: do they test their products to verify their quality and consistency? Do they make these results easily available to consumers?
Without further ado, here’s the 20 Best CBD Oils on the market.
1. LOVE CBD
At the top of our list is Love CBD, a UK-based company whose branding would look right at home in a health food store. They offers 7 potency levels for their tinctures, with bottle sizes of either 100 or 200 milliliters, and potency ranges from 250 to 2000 milligrams per bottle.
Their prices are among the very best we found, starting at $25.58, with the most expensive bottle topping at out at just $166.35. The default delivery method is a spray bottle since Love says it makes for easier dosing, but customers can request a dropper if they prefer that method.
They make it incredibly easy to verify the quality of their products, with a Lab Results section right at the top of their site, showing recently updated 3rd party tests.
Love CBD ships to most of Europe, and the company also offers vape liquid and balm.
User Experience: 2.5
Rave Meter: 13
Perhaps the most well-known company of the bunch, Charlotte’s Web is one of the best CBD companies out there. They have a visually clean aesthetic and a relatively simple selection of products. Their tinctures come in three potency levels: Everyday, at 10mg of CBD per milliliter, Everyday Plus, at 25mg per milliliter, and Everyday Advance, at 83.5mg per milliliter, (or 50mg per .6mL, as they list it on their website.) All three are available in 30mL and 100mL bottles.
In addition to being one of the most well-known purveyors of CBD, they’re also one of the most affordable. Their prices range from $39.99 for the smallest Everyday bottle, to just $274.99 for the largest Everyday Advance, which works out to a mere 3 cents per milligram of CBD.
In addition to their tinctures, Charlotte’s Web offers CBD capsules, and a lower-potency oil intended for pets.
User Experience: 3.5
Rave Meter: 12.5
With its geometric logo and masculine font, this company’s product line would be right at home in a skate shop. Tinctures all come in 15 milliliter bottles, with CBD content moving from 250 to 500 to 1000 milligrams per bottle.
Prices are quite impressive, ranging from $20 to just $60 for a whole 1000mg of CBD. It’s worth noting that all of their tinctures (as well as nearly every other item on the site) appear to be currently on sale. Unlike most other companies, they also include 3rd party lab results right on their product pages, so you know the quality you’re getting.
While the company’s tinctures contain full spectrum CBD, CBDistillery does offer CBD isolate in powder and crystal form. They also sell products compatible with vape pens, topical creams, capsules, dabbing options, CBD for pets, and hats and shirts.
User Experience: 2
Rave Meter: 12.25
One of the companies with more expansive tincture offerings, Kat’s has a clean look and a relatively simple website.
Kat’s tinctures, which contain 99.9% pure CBD isolate as opposed to the more common full spectrum hemp oil, are differentiated based on their intended effect: “Relax,” “Balance,” “Heal,” and “Metabolize.” According to the website, each blend appears to have a consistent amount of CBD (250, 300, 500, and 1500 milligrams, respectively), per ounce (options are 10, 15, and 30 milliliters). Within each blend, the price of a bottle increases as the bottle size grows.
Kat’s also offers pre-filled disposable vape pens, topical creams and serums, and products for pets.
User Experience: 2.5
Rave Meter: 12
Pure Hemp Botanicals skews towards the crunchy end of the branding spectrum. All of its tinctures come in 1 ounce bottles, and prices (which range from $34.95 to $244.85) rise with increased CBD content (which ranges from 300 to 3000 milligrams). They do a really nice job of offering all of the different potency levels you might need, from a nice, low dosage all the way up to a highly-concentrated product.
Pure Hemp Botanicals is another site on which nearly every item appears to be currently on sale, and like most of the other companies near the top of our list, their prices are quite low, compared to the rest of the industry.
Beyond human-use tinctures, they offer tea, mints, vape options, topical creams, pet tinctures, capsules, and gift cards. The company is also one of the few that runs a subscription service for tinctures and capsules. When you subscribe, items are discounted 20%, and must be ordered through Amazon.
User Experience: 1.25
Rave Meter: 11.75
Populum has a clean, trendy aesthetic, and streamlined offerings. Their branding and the overall user experience they’re able to offer is arguably the best in the industry. All of their tinctures come in a 30 milliliter bottle, and they have three levels of CBD: 250 milligrams (“Basic”), 500 milligrams (“Signature,” which the site recommends), and 1000 milligrams (“Advanced”).
While their branding is excellent, their prices are relatively high. Bottles cost $70, $120, and $200, respectively. They do offer a subscription service with a 7% discount for customers, and a pretty rare 30 day trial period that is fully refundable if you’re not completely satisfied. They also sell tinctures for pets, though those are available through Amazon only.
User Experience: 3.75
Rave Meter: 11.25
Winner of #1 Hemp CBD Company at the 2016 Cannabist Awards, Bluebird Botanicals is a well-established brand offering a wide variety of products. Their tinctures come in two potency levels: Original and 6x. The Original line provides about 8.5mg of CBD per milliliter, while each milliliter of the 6x line has a little over 50mg.
They offer a few different flavors for each, and sizes ranging from a third of an ounce to 8 fluid ounces. Prices are very competitive, starting at just $9.95 for the smallest bottle of Original oil, and going up to $599.95 for the largest bottle of 6x.
They also provide the most advanced quality control system we found. It allows you to enter the batch number from any product you buy to instantly see the test results from a 3rd party lab.
Besides their bevy of tinctures, Bluebird also offers CBD capsules and products for pets.
User Experience: 1.5
Rave Meter: 11
One of a couple of UK-based operations on this list, Canabidol’s products look more like multivitamins than CBD oils. Nevertheless, they have a number of unique CBD offerings, and some of the very best prices out there.
They only make their tincture available in 10mL bottles, but it does come in three different potencies: 250mg, 500mg, and 1000mg. Their excellent prices range from just $20.83 to $70.83.
Canabidol also offers CBD in two different types of capsules and an uncommon bud form.
User Experience: 2
Rave Meter: 10.75
A long-time player in the CBD industry with a great variety of products available, Elixinol’s tincture offerings are comparatively simple. They sell a one ounce bottle containing 300mg of CBD for $29.99, and a four ounce bottle with 3600mg of CBD for $249.00. While their prices are very competitive in general, their high potency bottle is an especially good deal.
Both options are available in their Natural or Cinnamint flavor. Beyond that, they do also offer an extra potent 5000mg bottle, but it can only be shipped to customers in Brazil.
Elixinol also offers CBD in everything from topical balms to vapable tinctures to dog treats.
User Experience: 1.75
Rave Meter: 10
10. PLUS CBD OIL
Plus CBD Oil is very focused on education and research into the many benefits of CBD, and they make their products available in just about every format you can think of. Their tincture options are pretty simple, though. They offer a one-ounce bottle with 250mg of CBD, and a two-ounce bottle with 750mg.
Their prices are better than average. The smaller bottle sells for $37.76, and the larger one for only $80.96. Each size is available in an unflavored or a peppermint option.
Tinctures aside, Plus CBD Oil also sells a variety of balms, sprays, and capsules, and they even offer bulk, wholesale CBD. They do not, however, sell anything for pets.
User Experience: 2.5
Rave Meter: 9.5
One of the more philanthropic-minded companies in the industry, Endoca has a namesake foundation made up of various social projects, including a hardship fund for parents who cannot afford CBD oil for their ailing children.
Endoca sells tinctures in 10 milliliter bottles, which come with either 300 or 1500 milligrams of CBD. Their prices are very competitive. The lower potency bottle is priced at $31, and the higher potency costs just $156. They sell RAW Hemp Oil, which contains both CBD and CBDa, at both potency levels.
Endoca offers a wide variety of products aside from tinctures, including capsules, salves, anal and vaginal suppositories, CBD paste, gum, and edible crystals. Their site includes a helpful breakdown of delivery method, to help customers choose the one that will best suit their needs.
User Experience: 1
Rave Meter: 8.5
12. NULEAF NATURALS
With a refreshing less is more approach, NuLeaf is one of the only companies we found without multiple potency and flavor options for their CBD tinctures. They offer five different sizes, from a tiny 5mL bottle all the way up to 100mL, but the potency of each is the same, at approximately 50mg per milliliter. Prices start at $38.50 for the smallest bottle, with the largest selling for $439.00.
With the exception of a tincture designed for pets, NuLeaf does not have any other products for sale.
User Experience: 2.75
Rave Meter: 8.25
RSHO (Real Scientific Hemp Oil) has a relatively clean-looking website and product. They sell tinctures in 1, 2, 4, and 8 ounce bottles. Corresponding milligrams of CBD are 100, 500, 1000, and 5000 milligrams, and prices range from $29 to $499.
RSHO offers CBD isolate in its THC-free tinctures, which are targeted towards parents of small children, first responders, competitive athletes, and customers who are subject to drug tests. The company also offers capsules and topical ointments, though none of its products are actually available for purchase through RSHO’s website; they must be purchased via HempMeds.
User Experience: 2.5
Rave Meter: 8
14. CBD DRIP
CBD Drip has a sporty, active lifestyle look and feel, with a focus on products that are easy to take on the go. They have a number of different products available, but their tincture offerings are relatively simple. They come in three different bottle sizes, from 10mL up to 30mL. Each provides 50mg of CBD per milliliter, with prices starting at $99.99 and going up to $259.99. They sell the bottle with the highest price per milligram of CBD, at $0.90 (the average price per milligram is $0.16).
Beyond that, CBD Drip offers capsules and vape additives in a variety of potencies.
User Experience: 1
Rave Meter: 7.5
Hemplucid offers three levels of CBD, each in 1 ounce bottles: 250, 500, and 1000 milligrams. Prices range from $46.95 to $149.95. The company sells CBD dissolved into different substances: MCT oil, hemp seed oil, and vegetable glycerin (for a water-soluble alternative).
In addition to tinctures, Hemplucid sells vape oil, capsules, salves, gummy bears, and dabbing wax. Their site offers very little information about the company itself, but does feature a blog whose largely educational posts expound upon many of the questions on the FAQ page.
User Experience: 2.5
Rave Meter: 7.5
16. GREEN GORILLA
One of the few companies offering CBD isolate (99.7% pure), Green Gorilla has a clean, welcoming aesthetic and a playful logo. All of their tinctures come in 2 ounce spray bottles, with four levels of CBD: 150, 600, 1500, and 3000 milligrams. Prices range from $34.99 to $339.99, and vary based on flavor (flavorless, lemon, and mint) as well as potency.
In addition to sprays, Green Gorilla offers lip balm and spray for pets, which is available at the same potency levels as the sprays intended for human consumption. Nearly every product on the site appears to be “on sale.”
User Experience: 2
Rave Meter: 6.5
VitaCBD has one of the most bare bones websites of the bunch, but with its black & gold aesthetic, it appears to be targeting a lux demographic. While their site may be simple, the variety of products they offer is anything but; CBD Gummy NightTime Robots, anyone?
On the more subdued tincture side, VitaCBD has a few options. They bill their tinctures as Dropz, and offer a flavorless and a peppermint variety. All of the bottles are one fluid ounce, but you can choose between 250mg, 500mg, or 1000mg of CBD. Prices range from $46.95 for the lowest potency to $159.95 for the highest.
If you’re in the market for something a little more out there, VitaCBD also sells CBD in everything from caramel popcorn to trail mix to coffee, along with the more traditional vape products, salves, and capsules.
User Experience: 0
Rave Meter: 4.75
One of the trendier brands we looked at, Mary’s Nutritionals focuses largely on wellness and pain management.
Though they offer a wide variety of products, they sell just one type of tincture: a 15 milliliter bottle with 500 milligrams of CBD, for $125. They also offer capsules, “Burn-Out Tropical Mist,” gel pens for humans and pets, transdermal patches, topical compound, “Muscle Freeze” cream, and a sample pack ($30 for the tincture, plus the last four human-use items in this list).
Each product is ostensibly intended to address a specific type of issue, though the site doesn’t offer much information about when and how to use each product. It’s also rather light on general information about CBD. Nearly all of Mary’s products are purchasable by the case.
User Experience: 1.5
Rave Meter: 4
Im·bue was one of many sites that lean heavily into the wellness bent; its site is full of images evoking both active lifestyles and relaxation, and specifically incorporates imagery of families and older folks.
Like Kat’s Naturals, Im·bue has assigned each potency level to a desired outcome (“Health,” “Vitality,” and “Elevated”), though the product names appear rather nominal in this case, as the site doesn’t really explain how each given potency level ties to its product name. The tinctures have 40, 100, and 250 milligrams of CBD, respectively, and cost $36, $48, and $68.
Aside from tinctures, Im·bue offers capsules and topical products, as well as an extensive range of products for pets.
User Experience: 2.75
Rave Meter: 3.75
20. DIXIE BOTANICALS
Dixie Botanicals is a company with somewhat inconsistent branding. The website relies on science-related imagery, but it’s actually rather light on educational information for customers, including instructions for product use.
They do offer two bottle sizes for their tinctures (which they’ve chosen to brand as “dew drops” and package in spray bottles): 1 and 2 ounces, with 100 and 500 milligrams of CBD, respectively. The drops come in natural, cinnamon, and peppermint flavors.
In addition to their sprays, Dixie offers capsules, balm, and oral applicator tubes (“Dixie Stix”).